Episode 022: Embracing Your Value

Podcast Episode Blog Graphic 022.png

Today I’m going to help you with something that many women struggle with: embracing your value.

  • Do you know the value that you provide?

  • Are you truly convinced of the value that you provide?

If the answer is “no” or “I’m not sure,” then that is what is causing your audience not to recognize your value either. They can’t see your value if you don’t see it first!

Today’s podcast episode is an exercise to help you recognize and embrace your value. It’s also going to help you convey the power of what you do to your potential clients so that they are dying to work with you.

For this exercise, we’re going to focus on one result or outcome that you provide. You can go back though and do this exercise for as many results or outcomes as you offer.

  • Action - Think of one result that your audience receives from working with you. What do you help your clients do?

Example: I help my clients grow their audience.

This answer alone doesn’t fully show your audience the breadth of the value you provide. And if they don’t fully understand it, they’re definitely not going to invest in working with you.

So let’s go deeper!

  • Action – Ask this question: “So that what?”

Once you have the answer, add it on to your sentence outlining what you do.

Example:  I help my clients grow their audience so that they can get the right leads in the door.

We’ve gone a little deeper, but we need to keep hashing this out.

  • Action – Again, ask the question, “So that what?”

Example:  I help my clients grow their audience so that they can get the right leads in the door so that they can get dream clients more quickly.

Even deeper, but let’s keep going.

  • Action – Again, ask the question, “So that what?”

Example:  I help my clients grow their audience so that they can get the right leads in the door so that they can get dream clients more quickly so that they can make more money.

Does this really show the full value of what you do? You may be tempted to stop when you get to “more money” but money is only a means to an end. What does more money allow your clients to do?

  • Action – Again, ask the question, “So that what?”

Example:  I help my clients grow their audience so that they can get the right leads in the door so that they can get dream clients more quickly so that they can make more money so that they can hire someone in their business so that they can take time off for a vacation so that they can spend quality time with their family.

Do you see how I went from the outcome being a larger audience to spending quality time with family? Think of how much more powerful your value is when you look at things more deeply. Don’t miss an opportunity to paint a picture of the future for your audience. You want them to see what is possible for them if they invest in your support.

This emotional connection is what’s needed for people to take action. People make decisions based on emotion, not facts or logic.

I hope this has been helpful for you. You can revisit this exercise any time you need to understand and embrace your value. Email me at michelle@vroomcommunicaitons.com and let me know what takeaways you got from this exercise!

Connect with Market Like a Boss!

  1. Find out more on how you can work with me at Vroom Communications

  2. Follow Vroom Communications on Facebook.

  3. Continue the conversation in my Facebook Group.

  4. Grab your free guide - 5 Steps to Get Clients Like a Boss.

Listen + Subscribe on ITUNES or STITCHER

I’d greatly appreciate a podcast rating and review so that I can reach more women!

  • Search for the podcast in your podcast app (Market Like a Boss)

  • Scroll down and click 5 stars

  • Tap “Write a Review” & enter a brief review

  • Press send!

Michelle VroomComment