Episode 027: Don’t Let Perfectionism Ruin Your Marketing
Today I’m talking about a topic that everyone deals with: perfectionism.
Whether you are starting your business or scaling your business, perfectionism can hurt your marketing if you let it get the best of you.
I want you to feel empowered and encouraged to not worry about being perfect, and just worry about being real.
“Marketing is not about being perfect. It’s about being real and authentic.” – Michelle Vroom
Here is what happens when perfectionism takes over:
1. Perfectionism keeps you from getting visible
In order to get clients, you need to get visible and put yourself out there. But many women think they have to have things perfect and so they don’t get visible at all.
2. Perfectionism keeps your best content hidden
How much time are you wasting updating and rewriting things? The time you waste could have been spent serving your audience. What information are you keeping hidden? Someone out there needs that information.
3. Perfectionism causes you to censor yourself
What parts of your life are you keeping hidden? Maybe you have an opinion or perspective on something and you’re just not saying it.
You’re afraid to say who you really are because you’re afraid someone isn’t going to like it or someone is going to judge you. But when will things be perfect? I guarantee you’ll always find something to change or update. It’s fear that’s keeping you stuck.
When you let perfectionism ruin your marketing you miss out on clients, opportunities to promote yourself, and connecting with your audience.
Now ask yourself…what would happen if you take action today? What is the worst-case scenario? And what is the best-case scenario?
Are you willing to sacrifice the possibility of the best-case scenario for the worst-case scenario? And is the worst-case scenario truly the worst case?
What fear is below the surface? Perfectionism is not the cause. It’s the effect of the fear.
Here’s what I want to leave you with…people don’t want perfect! They want someone who is human.
“You are enough as you are.” – Michelle Vroom
The more your market yourself, the more you put yourself out there the better. With action comes clarity.
Much of the success I’ve had in my business has come from me putting myself out there, marketing myself, seeing how my audience responses, engaging with them, learning more about what they want, and then tweaking and refining.
The insights that I’ve gained in my marketing and taking action, even when things weren’t perfect, those have lead to some of the biggest breakthroughs that I’ve had in my business.
You already have enough knowledge. The thing that you don’t have, and the reason why you’re not getting results, is because you’re not taking enough action.
Trust that you have what you need and give yourself permission to move forward.
Here is my final question for you today:
What are you going to give yourself permission to move forward with today?
Do something differently; don’t stay stuck in the cycle of perfectionism!
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