Episode 001: 5 Reasons You're Not Getting Clients
Today, we are talking about 5 reasons why you’re not getting the clients that you want. Maybe you’ve gotten a client here or there but if you have gone through long stretches without bringing in clients, chances are it’s due to one of these reasons.
Now, this is stuff that a lot of people don’t like to talk about. We just want an easy fix! Unfortunately, there is no easy fix to getting clients. But I promise you - even just working on ONE of these things can help you get clients.
You’re Not Confident
Maybe you don’t believe in your offer. Maybe you don’t believe in your value. Maybe it’s a combo of both. If you don’t believe in what you’re putting out there, there is no way that your ideal clients will too. The first step that you need to take is looking internally. Why don’t you believe in what you’re putting out there? Is it because you’re doing something that you think you should be doing? The “shoulds” are a total hindrance to our marketing. Anytime we do something out of obligation, it means we’re not really showing up the way that we want to. So, if you are not confident in yourself or what you’re offering, you need to figure out why.
You’re Playing the Comparison Game
So many of us struggle with this! We compare ourselves to other people. We have this expectation that we need to be moving so much more quickly than we are and so we look to others for validation. We look at other competitors to see how far along they are and if we are not that far along, we beat ourselves up. When you’re too busy putting that much pressure on yourself, how in the world are you supposed to go out and get clients? So much of this is attracting the right clients and if you don’t have the right mindset or you’re too busy comparing, you’re going to attract clients who do the same things
You’re Not Showing Up in the Right Places
We know that we need to be in the right places but how do you really know where your audience is? The most simple response that I can give you is to ask! Ask your audience. Chances are you are connected to someone who fits your ideal target. Go and ask them where they are spending their time. Don’t assume - you know what happens when you do that ;)
You’re Not Showing Up Regularly
Once you know where your audience is, you need to start showing up. You can’t show up one week and drop off the face of the earth for a few weeks. Your audience isn’t going to know what to expect from you and they are not going to trust you. Marketing means showing up regularly - even when it doesn’t feel like anyone is listening.
“How can you expect to get clients if your clients don’t even know you exist.” - Michelle Vroom
You’re Not Connecting Emotionally
I talk a lot about marketing is all about building a relationship with your potential clients. One of the ways to do that is through your messaging. Many solopreneurs focus their messaging solely on themselves versus their clients. Here’s an example: when you’re promoting a program, are you talking about the logistics or are you focused on the end results and what that program will give your clients? Your clients don’t care about the nitty-gritty details! They care about the outcome and what the future will look like.
“So much of marketing comes from a place of gratitude.” - Michelle Vroom
(Bonus reason!) You Haven’t Given it Enough Time
How much time have you really devoted to your marketing? Be honest. How much time have you been putting into nurturing those relationships? So many people start and after a few weeks, they are ready to throw in the towel/ Sometimes it really is just about time. Rome wasn’t built overnight and your marketing won’t be either. You are marketing to people. There is no special formula here. People are complex. Their needs change. You need to adapt to those changing needs and sometimes that just means giving yourself more time.
“Give yourself time, give yourself grace and commit to showing up.” - Michelle Vroom
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